Browsing "ezine"

Book Marketing Tip: Give Your Website Visitors The Opportunity to Join Your Fan List

Too many authors have spent hundreds to develop beautiful multimedia websites to showcase their books. However, all too often I see authors that fail to have a subscribe box, on page 1, above the fold so that EVERY visitor has the opportunity to express their interest and to stay connected to your work. Even if you do have a subscriber email list but the visitor must hunt for it, the marketing value is lost. And having a list doesn’t even have to cost you a penny. Mailchimp offers a fancy platform with a very generous subscriber quantity for free. TinyLetter has a simple word doc type of format and is also FREE to use. Recently, Mailchimp purchased TinyLetter. So if you don’t have an email list you are cheating your potential new fans out of an opportunity to follow and grow with you.

Start your Ezine List – For Free

Once you are starting to get visitors to your website, you need to start building an opt-in email list. You can let these “fans” know when you publish your works, when you are at events or book signings, when you are in the media, when you are offering free sample chapters etc. In fact offering a “free sample chapter” or mini report will help to encourage your visitors to subscribe to your email list. Several mail list services offer FREE trials. But the best deal is with MailChimp. They will allow you to have up to 2000 subscribers with a “Forever Free” Plan. Get your FREE account: MAIL CHIMP.