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Dec 4, 2011 - Amazon Sales Tips, author meet and greet, bestseller book program, book marketing, free book promotion, marketing tips, networking tips, relationship marketing    Comments Off on Book Marketing Tips: Promote Your Books for FREE with Amazon Author Central

Book Marketing Tips: Promote Your Books for FREE with Amazon Author Central

Many new authors fail to take advantage of all of the FREE resources that are available to help them to promote their books. I usually see two mistakes here though. Either an author fails to create a FREE “get to know the author” page on Amazon OR an author mistakenly assumes that this resource fulfills the need to have an author website. If you are an author with no website and JUST an Amazon Author Central page, we will help you in another post. Here we will strongly encourage that EVERY AUTHOR uses this valuable FREE resource.

What makes this resource so valuable is that it is at the POINT of SALE. Imagine someone in the book store and they are trying to choose between two books that appear to be equally sufficient to meet their interest or need. So how will they decide which one to choose? Now imagine that they could push a button and have the author talk to them to help them understand more about how their book delivers. WOW! That’s huge. If only one author is available to give this insight then guess what book gets bought?

Now this is basicly what happens virtually on Amazon every day. There are millions of books to choose from. And there could easily be hundreds (or thousands) on one topic of interest. But with a simple click on the author’s name the reader (buyer) can virtually “connect” with the author’s picture, videos, blog feed, and other social marketing links. So without any real effort on your part… can virtually be there “in the store” helping the customers who take a peek at your book to get to know and trust you and  to know why they should buy it.


So if you haven’t done this yet, go to AMAZON AUTHOR CENTRAL and get your Author page set up. Explore all of the ways that you can share a virtual “piece of you” with the person you are trying to help or entertain.


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Book Marketing Tip – See John Kremer’s List of The Ten Most Important Priorities When Launching a New Book

Book Marketing Mega Guru, John Kremer is the author of 1001 Ways to
Market Your Books.
John offers tons of tips on his BOOK MARKETING website. CLICK HERE to access John’s article about starting a book marketing plan.

Get book marketing tipsGet our Blog Posts with Book Marketing Tips in your Email. Plus get a FREE Book featuring 25 Free Resources to Help You Promote Your Books

Book Marketing Tip: Give Your Website Visitors The Opportunity to Join Your Fan List

Too many authors have spent hundreds to develop beautiful multimedia websites to showcase their books. However, all too often I see authors that fail to have a subscribe box, on page 1, above the fold so that EVERY visitor has the opportunity to express their interest and to stay connected to your work. Even if you do have a subscriber email list but the visitor must hunt for it, the marketing value is lost. And having a list doesn’t even have to cost you a penny. Mailchimp offers a fancy platform with a very generous subscriber quantity for free. TinyLetter has a simple word doc type of format and is also FREE to use. Recently, Mailchimp purchased TinyLetter. So if you don’t have an email list you are cheating your potential new fans out of an opportunity to follow and grow with you.

Book Marketing Tip: Attend Mari Smith’s The New Relationship Marketing – FREE Webinar Series!

Mari Smith

Social Media Guru, Mari Smith has written a new book and will be helping those who are interested in knowing more even BEFORE you buy her book. She is conducting: The New Relationship Marketing – FREE Webinar Series!  GET THE DETAILS HERE.

Webinar Series Details:

How To Build A Large, Loyal, and Profitable Network Using The Social Web
In her new book, social marketing thought leader Mari Smith outlines a proven nine-step program for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales, and more. The pressure is on to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership skills through emotional and social intelligence. Mari will share proven tactics to develop and hone a solid marketing skill set for the digital age.


In this information-packed online workshop series, you’ll learn:

  • The new business skills that everyone needs for success and steps to begin implementing today.
  • The common fears that prevent business owners from fully integrating relationship marketing and how to overcome those fears.
  • The unspoken rules of online etiquette–the common turnoffs that drive customers away.
  • How to become a significant “center of influence” for your customers and prospects.
  • Secrets to giving your customers the complete “WOW Factor” that makes them come back for more.
  • How to turn all those friends, fans, followers, and subscribers into profits!
  • The unique cultures of Facebook, Twitter, LinkedIn, and Google+ and how to adapt your approach to each platform.
  • Exactly what to automate and delegate to build your social media presence, yet still retain that unique, personal touch.
  • How to master social media marketing and get real results, without it becoming all-consuming or a waste of time.
  • Proven ways to blend your online marketing with offline marketing to really make your business stand out.
  • And much, much more!

Save the dates!

  • Part 1: Wednesday, November 30th, 2011
  • Part 2: Monday, January 23rd, 2012
  • Part 3: Tuesday, January 24th, 2012
  • Part 4: Wednesday, January 25th, 2012

Time: All sessions will be held at 11:00 am PT / 2:00 pm ET / 7:00pm UK time
Duration: Each session will run for sixty minutes each, including time for Q&A.


Plan to Sell More Books in 2012 – FREE Webinar

Plan to Sell More Books in 2012

By Brian Jud       Sponsored by Createspace

 Thursday November 17   6:00 – 7:00 pm Eastern Time

Make 2012 your year for success! During this webinar you will discover unique and practical ways to increase your sales through marketing planning. Brian Jud will show you how to create innovative strategies for selling more books, and plan the actions you can take to make them happen. Find out practical things you can do immediately to arrange distribution into retail and non-bookstore markets. See easy ways to promote your books economically in a competitive environment. By the end of the webinar you will have a step-by-step, customized plan to sell more books throughout 2012.      Sign up at

FREE Webinar on Press Releases

Hubspot & PRnewswire are hosting a free webinar on the Science of Press Releases.

Live Webinar: Tuesday, November 1 at 1pm ET

During this free, 60-minute webinar you will learn:

  • What are the best times & days to distribute press releases
  • When a paid press release distribution service makes sense & when a free one does
  • How to optimize your press release for maximum sharing
  • Which words get used the most in a press release
  • Who gets quoted the most in a press release