Browsing "networking tips"

Book Marketing Tips: From Joanna Penn & Dvorah Lansky

Today I wanted to share a Video with you that features two book marketing experts: Joanna Penn (http://www.TheCreativePenn.com) and D’vorah Lansky (http://www.bookmarketingmadeeasy.com). The video interview is about 25 minutes long and will help you to focus on clarifying your target market and message.

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Book Marketing Tips – Join an Author Group

One of the most important things that new and self published authors need to realize is that networking is imperative. Of course, modern technology and the virtual world help to create many opportunities for networking that do not require face to face meetings. The best thing, is for new authors to join a writer’s or author’s group. Some groups are defined by geography, gender, genre, etc. Find a group that can help you better understand how to market to your target audience. These groups help to foster friendships, marketing ideas, cross-promotions, etc.

We have over 40 groups listed on our Author Groups page.  CLICK HERE.

Help us to grow this list. If you know of any writer’s/author’s groups that are not listed, please email us with the name and website.  Send to: dpc123 (at) ymail (dot) com.  Or post the group in comments.

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Book Marketing Tips – Creative Marketing for Authors on a Budget

The Publishing Industry today is such an exciting arena.  No longer must stories and ideas be stifled by the constraints of the past. You no longer need an agent, a printer, an established Publishing House or connections to have your author dreams realized. You truly can, even on a really small budget, become a published author with a book for sale on Amazon to prove it. That’s the good news!

Of course, for so many New Age authors the same age old problem exists. How do you promote your book, so readers will find you? This is often where the author’s dream hits a brick wall.  And this issue is universal to the publishing industry. Even books released by big name publishing firms face the monumental task of launching an effective marketing effort to sustain a book’s success.

However, just as there are so many amazing opportunities for the new and independent author to become officially published, there are also many new, amazing and creative methods to market one’s books. The most important thing for a new author to realize is that all authors must assume the responsibility for mapping out a marketing strategy. Authors who have marketing budget challenges, can compensate by using extra doses of creativity to connect with interested readers.

Here are 7 creative low budget marketing ideas to help you “spread the word” about your books:

1 – You absolutely must have an author website that has –  links to order your book, an “about you” page, links to all of your social networking pages, and an email list sign up box. You must give any visitor the opportunity to stay connected to you by joining your list. You can give a sample chapter, audio of you reading a chapter, or some other ebook as a “reward” for signing up. You can easily find a free website/blog host and email list host.

2 – Use a free conferencing service to create a sample reading of your work. You can then use the mp3 file as a reward for your subscribers. You can also send out free press releases to promote your free sample reading.

3 – You can host a monthly reading as a virtual event. You can use a free conferencing service to allow  guests to call in and hear your reading and interact with you. You can promote this event for free with free press releases and by promoting on special event calendars online and in print newspapers.

4 – Become a talk show guest. There are thousands of podcast programs that are always looking for guests. Fiction and Non-Fiction authors will both find a volume of programs that would be interested in your expertise or subject matter. Do an online search of podcast directories, search their subject listings and find the programs that match your material.

5- Launch your own podcast. This is especially effective for non-fiction authors who write about a specific subject. You can invite experts in your field to be guests on your program, while creating valuable content for your target audience. Your book will be an ever present option for your audience. This also enhances your credibility. Fiction authors can produce a program that features other authors in their genre. This will build an audience that likes you and likes your genre. You are sure to have a built in market for your work.

6 – Network. Network. Network. Even if you are a shy writer and the thought of a networking event makes you cringe, you can do this. Remember, this is a New Age where author blogs, author groups, author clubs, and other online author forums provide unlimited opportunities to share ideas, make new friends, cross-promote and find the help you need to share your work.

7 – Promote your book around the world without leaving home. The New Age author now has the opportunity to launch a global virtual book tour from the comforts of home. Do a search for bloggers who interview authors and do book reviews. Email them to inquire if they would like to receive a review copy and if they are interested in interviewing/featuring you. You can send a PDF sample of your book by email at no cost to you. Be sure to preview the blogs you approach to be sure that the genre,  subject matter etc. makes you a good fit for the blogger.

 

This is just a small sampling of how you can launch a really creative marketing effort at virtually no cost other than your time and effort. New Age authors not only have a level playing field in the publishing arena but also in the book marketing arena. The more you are  willing to explore creative marketing techniques the more likely you are to find a warm and embracing audience for your work.

 

(I originally wrote this article as a guest post for: JOAN REEVES aka SlingWords. I wanted to make sure these tips were also available to you.).


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Dec 4, 2011 - Amazon Sales Tips, author meet and greet, bestseller book program, book marketing, free book promotion, marketing tips, networking tips, relationship marketing    Comments Off on Book Marketing Tips: Promote Your Books for FREE with Amazon Author Central

Book Marketing Tips: Promote Your Books for FREE with Amazon Author Central

Many new authors fail to take advantage of all of the FREE resources that are available to help them to promote their books. I usually see two mistakes here though. Either an author fails to create a FREE “get to know the author” page on Amazon OR an author mistakenly assumes that this resource fulfills the need to have an author website. If you are an author with no website and JUST an Amazon Author Central page, we will help you in another post. Here we will strongly encourage that EVERY AUTHOR uses this valuable FREE resource.

What makes this resource so valuable is that it is at the POINT of SALE. Imagine someone in the book store and they are trying to choose between two books that appear to be equally sufficient to meet their interest or need. So how will they decide which one to choose? Now imagine that they could push a button and have the author talk to them to help them understand more about how their book delivers. WOW! That’s huge. If only one author is available to give this insight then guess what book gets bought?

Now this is basicly what happens virtually on Amazon every day. There are millions of books to choose from. And there could easily be hundreds (or thousands) on one topic of interest. But with a simple click on the author’s name the reader (buyer) can virtually “connect” with the author’s picture, videos, blog feed, and other social marketing links. So without any real effort on your part…..you can virtually be there “in the store” helping the customers who take a peek at your book to get to know and trust you and  to know why they should buy it.

AND THIS IS AVAILABLE FOR FREE!

So if you haven’t done this yet, go to AMAZON AUTHOR CENTRAL and get your Author page set up. Explore all of the ways that you can share a virtual “piece of you” with the person you are trying to help or entertain.

 

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Book Marketing Tip: Give Your Website Visitors The Opportunity to Join Your Fan List

Too many authors have spent hundreds to develop beautiful multimedia websites to showcase their books. However, all too often I see authors that fail to have a subscribe box, on page 1, above the fold so that EVERY visitor has the opportunity to express their interest and to stay connected to your work. Even if you do have a subscriber email list but the visitor must hunt for it, the marketing value is lost. And having a list doesn’t even have to cost you a penny. Mailchimp offers a fancy platform with a very generous subscriber quantity for free. TinyLetter has a simple word doc type of format and is also FREE to use. Recently, Mailchimp purchased TinyLetter. So if you don’t have an email list you are cheating your potential new fans out of an opportunity to follow and grow with you.

Book Marketing Tip: Attend Mari Smith’s The New Relationship Marketing – FREE Webinar Series!

Mari Smith

Social Media Guru, Mari Smith has written a new book and will be helping those who are interested in knowing more even BEFORE you buy her book. She is conducting: The New Relationship Marketing – FREE Webinar Series!  GET THE DETAILS HERE.

Webinar Series Details:

How To Build A Large, Loyal, and Profitable Network Using The Social Web
In her new book, social marketing thought leader Mari Smith outlines a proven nine-step program for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales, and more. The pressure is on to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership skills through emotional and social intelligence. Mari will share proven tactics to develop and hone a solid marketing skill set for the digital age.

GET THE DETAILS HERE

In this information-packed online workshop series, you’ll learn:

  • The new business skills that everyone needs for success and steps to begin implementing today.
  • The common fears that prevent business owners from fully integrating relationship marketing and how to overcome those fears.
  • The unspoken rules of online etiquette–the common turnoffs that drive customers away.
  • How to become a significant “center of influence” for your customers and prospects.
  • Secrets to giving your customers the complete “WOW Factor” that makes them come back for more.
  • How to turn all those friends, fans, followers, and subscribers into profits!
  • The unique cultures of Facebook, Twitter, LinkedIn, and Google+ and how to adapt your approach to each platform.
  • Exactly what to automate and delegate to build your social media presence, yet still retain that unique, personal touch.
  • How to master social media marketing and get real results, without it becoming all-consuming or a waste of time.
  • Proven ways to blend your online marketing with offline marketing to really make your business stand out.
  • And much, much more!

Save the dates!

  • Part 1: Wednesday, November 30th, 2011
  • Part 2: Monday, January 23rd, 2012
  • Part 3: Tuesday, January 24th, 2012
  • Part 4: Wednesday, January 25th, 2012

Time: All sessions will be held at 11:00 am PT / 2:00 pm ET / 7:00pm UK time
Duration: Each session will run for sixty minutes each, including time for Q&A.

GET THE DETAILS HERE