Browsing "relationship marketing"

Book Marketing Tips: From Joanna Penn & Dvorah Lansky

Today I wanted to share a Video with you that features two book marketing experts: Joanna Penn (http://www.TheCreativePenn.com) and D’vorah Lansky (http://www.bookmarketingmadeeasy.com). The video interview is about 25 minutes long and will help you to focus on clarifying your target market and message.

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Dec 4, 2011 - Amazon Sales Tips, author meet and greet, bestseller book program, book marketing, free book promotion, marketing tips, networking tips, relationship marketing    Comments Off on Book Marketing Tips: Promote Your Books for FREE with Amazon Author Central

Book Marketing Tips: Promote Your Books for FREE with Amazon Author Central

Many new authors fail to take advantage of all of the FREE resources that are available to help them to promote their books. I usually see two mistakes here though. Either an author fails to create a FREE “get to know the author” page on Amazon OR an author mistakenly assumes that this resource fulfills the need to have an author website. If you are an author with no website and JUST an Amazon Author Central page, we will help you in another post. Here we will strongly encourage that EVERY AUTHOR uses this valuable FREE resource.

What makes this resource so valuable is that it is at the POINT of SALE. Imagine someone in the book store and they are trying to choose between two books that appear to be equally sufficient to meet their interest or need. So how will they decide which one to choose? Now imagine that they could push a button and have the author talk to them to help them understand more about how their book delivers. WOW! That’s huge. If only one author is available to give this insight then guess what book gets bought?

Now this is basicly what happens virtually on Amazon every day. There are millions of books to choose from. And there could easily be hundreds (or thousands) on one topic of interest. But with a simple click on the author’s name the reader (buyer) can virtually “connect” with the author’s picture, videos, blog feed, and other social marketing links. So without any real effort on your part…..you can virtually be there “in the store” helping the customers who take a peek at your book to get to know and trust you and  to know why they should buy it.

AND THIS IS AVAILABLE FOR FREE!

So if you haven’t done this yet, go to AMAZON AUTHOR CENTRAL and get your Author page set up. Explore all of the ways that you can share a virtual “piece of you” with the person you are trying to help or entertain.

 

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Book Marketing Tip: Attend Mari Smith’s The New Relationship Marketing – FREE Webinar Series!

Mari Smith

Social Media Guru, Mari Smith has written a new book and will be helping those who are interested in knowing more even BEFORE you buy her book. She is conducting: The New Relationship Marketing – FREE Webinar Series!  GET THE DETAILS HERE.

Webinar Series Details:

How To Build A Large, Loyal, and Profitable Network Using The Social Web
In her new book, social marketing thought leader Mari Smith outlines a proven nine-step program for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales, and more. The pressure is on to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership skills through emotional and social intelligence. Mari will share proven tactics to develop and hone a solid marketing skill set for the digital age.

GET THE DETAILS HERE

In this information-packed online workshop series, you’ll learn:

  • The new business skills that everyone needs for success and steps to begin implementing today.
  • The common fears that prevent business owners from fully integrating relationship marketing and how to overcome those fears.
  • The unspoken rules of online etiquette–the common turnoffs that drive customers away.
  • How to become a significant “center of influence” for your customers and prospects.
  • Secrets to giving your customers the complete “WOW Factor” that makes them come back for more.
  • How to turn all those friends, fans, followers, and subscribers into profits!
  • The unique cultures of Facebook, Twitter, LinkedIn, and Google+ and how to adapt your approach to each platform.
  • Exactly what to automate and delegate to build your social media presence, yet still retain that unique, personal touch.
  • How to master social media marketing and get real results, without it becoming all-consuming or a waste of time.
  • Proven ways to blend your online marketing with offline marketing to really make your business stand out.
  • And much, much more!

Save the dates!

  • Part 1: Wednesday, November 30th, 2011
  • Part 2: Monday, January 23rd, 2012
  • Part 3: Tuesday, January 24th, 2012
  • Part 4: Wednesday, January 25th, 2012

Time: All sessions will be held at 11:00 am PT / 2:00 pm ET / 7:00pm UK time
Duration: Each session will run for sixty minutes each, including time for Q&A.

GET THE DETAILS HERE