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Book Marketing Tips – Creative Marketing for Authors on a Budget

The Publishing Industry today is such an exciting arena.  No longer must stories and ideas be stifled by the constraints of the past. You no longer need an agent, a printer, an established Publishing House or connections to have your author dreams realized. You truly can, even on a really small budget, become a published author with a book for sale on Amazon to prove it. That’s the good news!

Of course, for so many New Age authors the same age old problem exists. How do you promote your book, so readers will find you? This is often where the author’s dream hits a brick wall.  And this issue is universal to the publishing industry. Even books released by big name publishing firms face the monumental task of launching an effective marketing effort to sustain a book’s success.

However, just as there are so many amazing opportunities for the new and independent author to become officially published, there are also many new, amazing and creative methods to market one’s books. The most important thing for a new author to realize is that all authors must assume the responsibility for mapping out a marketing strategy. Authors who have marketing budget challenges, can compensate by using extra doses of creativity to connect with interested readers.

Here are 7 creative low budget marketing ideas to help you “spread the word” about your books:

1 – You absolutely must have an author website that has –  links to order your book, an “about you” page, links to all of your social networking pages, and an email list sign up box. You must give any visitor the opportunity to stay connected to you by joining your list. You can give a sample chapter, audio of you reading a chapter, or some other ebook as a “reward” for signing up. You can easily find a free website/blog host and email list host.

2 – Use a free conferencing service to create a sample reading of your work. You can then use the mp3 file as a reward for your subscribers. You can also send out free press releases to promote your free sample reading.

3 – You can host a monthly reading as a virtual event. You can use a free conferencing service to allow  guests to call in and hear your reading and interact with you. You can promote this event for free with free press releases and by promoting on special event calendars online and in print newspapers.

4 – Become a talk show guest. There are thousands of podcast programs that are always looking for guests. Fiction and Non-Fiction authors will both find a volume of programs that would be interested in your expertise or subject matter. Do an online search of podcast directories, search their subject listings and find the programs that match your material.

5- Launch your own podcast. This is especially effective for non-fiction authors who write about a specific subject. You can invite experts in your field to be guests on your program, while creating valuable content for your target audience. Your book will be an ever present option for your audience. This also enhances your credibility. Fiction authors can produce a program that features other authors in their genre. This will build an audience that likes you and likes your genre. You are sure to have a built in market for your work.

6 – Network. Network. Network. Even if you are a shy writer and the thought of a networking event makes you cringe, you can do this. Remember, this is a New Age where author blogs, author groups, author clubs, and other online author forums provide unlimited opportunities to share ideas, make new friends, cross-promote and find the help you need to share your work.

7 – Promote your book around the world without leaving home. The New Age author now has the opportunity to launch a global virtual book tour from the comforts of home. Do a search for bloggers who interview authors and do book reviews. Email them to inquire if they would like to receive a review copy and if they are interested in interviewing/featuring you. You can send a PDF sample of your book by email at no cost to you. Be sure to preview the blogs you approach to be sure that the genre,  subject matter etc. makes you a good fit for the blogger.


This is just a small sampling of how you can launch a really creative marketing effort at virtually no cost other than your time and effort. New Age authors not only have a level playing field in the publishing arena but also in the book marketing arena. The more you are  willing to explore creative marketing techniques the more likely you are to find a warm and embracing audience for your work.


(I originally wrote this article as a guest post for: JOAN REEVES aka SlingWords. I wanted to make sure these tips were also available to you.).

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Plan to Sell More Books in 2012 – FREE Webinar

Plan to Sell More Books in 2012

By Brian Jud       Sponsored by Createspace

 Thursday November 17   6:00 – 7:00 pm Eastern Time

Make 2012 your year for success! During this webinar you will discover unique and practical ways to increase your sales through marketing planning. Brian Jud will show you how to create innovative strategies for selling more books, and plan the actions you can take to make them happen. Find out practical things you can do immediately to arrange distribution into retail and non-bookstore markets. See easy ways to promote your books economically in a competitive environment. By the end of the webinar you will have a step-by-step, customized plan to sell more books throughout 2012.      Sign up at

Want TV Publicity to Sell Your Book?

Let Steve Harrison and His Producer Friends — Who Currently Book Guests for ABC, NBC, and CBS — Teach You How to Become a Guest on National TV”

Thursday, September 8, 2011

2 pm Eastern (11 am Pacific)


7 pm Eastern (4 pm Pacific)

Would you like to promote your book, product or service by appearing on national television? If so, you’re invited to a free 90-minute teleseminar on Thursday, September 8th, with Steve Harrison, publisher of Radio-TV Interview Report (RTIR), and veteran producers who book guests for some of America’s top TV shows such as:

  • Mariann Sabol, Live with Regis and Kelly
  • Tommy Crudup, Rachael Ray
  • Dan Fitzpatrick, The Wendy Williams Show
  • Stacy Rollins, Telepictures Productions
  • Plus others to be announced






FREE Marketing for Introverts Audio Program

Get this free audio program from Marketing Guru, Marcia Yudkin. Marcia explains why introverts do not need to shape-shift into extroverts to succeed at marketing.  Discover eight hidden strengths of introverts that you can be proud of and highlight to prospective customers.  Hear fifteen marketing tactics that particularly suit introverts.  To access this free program go to: Marcia Yudkin’s Request Page.



How to Build a PROFITABLE Email Subscriber List

How to Create an Email Newsletter and Build a PROFITABLE Email Subscriber List

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