Dec 13, 2011 - blogging, free book    No Comments

Book Marketing Tip – Free Book on Business Blogging

Free Ebook: An Introduction to Business Blogging

from Hubspot.

Nearly 40% of US companies use blogs for marketing purposes.

Companies that blog have 55% more website visitors.

The facts speak for themselves. Marketing data clearly shows that blogging is a critical piece of the inbound marketing methodology and directly correlates to better business results.

Start Reaping the Benefits of Business Blogging Today!

In this ebook, we walk you step-by-step through the blogging fundamentals and show you how to start reaping the benefits of this marketing channel.

In this 83-page ebook, you’ll learn:

How to find content to blog about

How to optimize your blog posts

How to promote your blog

How to measure your blog

Business blogging best practices

CLICK HERE TO DOWNLOAD

Dec 12, 2011 - Free Class, webinar, YouTube    No Comments

Book Marketing Tips: YouTube Super Secrets: Getting Views, Subscribers and Promoting Your Business

Free Webinar:

Join Mike Stewart , Video Editor Marc Bullard and Antion and Associates Marketing Manager Colin Martin for a fun, interactive and informative webinar.

Thursday December 15, 2011 at 7:00 pm EST

for this fun, free and interactive webinar:

YouTube Super Secrets:
Getting Views, Subscribers and Promoting Your Business

This webinar will be approximately 90 minutes with a live Q & A following the presentation.

Although there may be further coaching for sale at the end…there will likely be plenty of valuable content shared during the presentation and Q & A.

CLICK HERE FOR DETAILS

Book Marketing Tips: From Joanna Penn & Dvorah Lansky

Today I wanted to share a Video with you that features two book marketing experts: Joanna Penn (http://www.TheCreativePenn.com) and D’vorah Lansky (http://www.bookmarketingmadeeasy.com). The video interview is about 25 minutes long and will help you to focus on clarifying your target market and message.

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Book Marketing Tips – Join an Author Group

One of the most important things that new and self published authors need to realize is that networking is imperative. Of course, modern technology and the virtual world help to create many opportunities for networking that do not require face to face meetings. The best thing, is for new authors to join a writer’s or author’s group. Some groups are defined by geography, gender, genre, etc. Find a group that can help you better understand how to market to your target audience. These groups help to foster friendships, marketing ideas, cross-promotions, etc.

We have over 40 groups listed on our Author Groups page.  CLICK HERE.

Help us to grow this list. If you know of any writer’s/author’s groups that are not listed, please email us with the name and website.  Send to: dpc123 (at) ymail (dot) com.  Or post the group in comments.

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Book Marketing Tips – Creative Marketing for Authors on a Budget

The Publishing Industry today is such an exciting arena.  No longer must stories and ideas be stifled by the constraints of the past. You no longer need an agent, a printer, an established Publishing House or connections to have your author dreams realized. You truly can, even on a really small budget, become a published author with a book for sale on Amazon to prove it. That’s the good news!

Of course, for so many New Age authors the same age old problem exists. How do you promote your book, so readers will find you? This is often where the author’s dream hits a brick wall.  And this issue is universal to the publishing industry. Even books released by big name publishing firms face the monumental task of launching an effective marketing effort to sustain a book’s success.

However, just as there are so many amazing opportunities for the new and independent author to become officially published, there are also many new, amazing and creative methods to market one’s books. The most important thing for a new author to realize is that all authors must assume the responsibility for mapping out a marketing strategy. Authors who have marketing budget challenges, can compensate by using extra doses of creativity to connect with interested readers.

Here are 7 creative low budget marketing ideas to help you “spread the word” about your books:

1 – You absolutely must have an author website that has –  links to order your book, an “about you” page, links to all of your social networking pages, and an email list sign up box. You must give any visitor the opportunity to stay connected to you by joining your list. You can give a sample chapter, audio of you reading a chapter, or some other ebook as a “reward” for signing up. You can easily find a free website/blog host and email list host.

2 – Use a free conferencing service to create a sample reading of your work. You can then use the mp3 file as a reward for your subscribers. You can also send out free press releases to promote your free sample reading.

3 – You can host a monthly reading as a virtual event. You can use a free conferencing service to allow  guests to call in and hear your reading and interact with you. You can promote this event for free with free press releases and by promoting on special event calendars online and in print newspapers.

4 – Become a talk show guest. There are thousands of podcast programs that are always looking for guests. Fiction and Non-Fiction authors will both find a volume of programs that would be interested in your expertise or subject matter. Do an online search of podcast directories, search their subject listings and find the programs that match your material.

5- Launch your own podcast. This is especially effective for non-fiction authors who write about a specific subject. You can invite experts in your field to be guests on your program, while creating valuable content for your target audience. Your book will be an ever present option for your audience. This also enhances your credibility. Fiction authors can produce a program that features other authors in their genre. This will build an audience that likes you and likes your genre. You are sure to have a built in market for your work.

6 – Network. Network. Network. Even if you are a shy writer and the thought of a networking event makes you cringe, you can do this. Remember, this is a New Age where author blogs, author groups, author clubs, and other online author forums provide unlimited opportunities to share ideas, make new friends, cross-promote and find the help you need to share your work.

7 – Promote your book around the world without leaving home. The New Age author now has the opportunity to launch a global virtual book tour from the comforts of home. Do a search for bloggers who interview authors and do book reviews. Email them to inquire if they would like to receive a review copy and if they are interested in interviewing/featuring you. You can send a PDF sample of your book by email at no cost to you. Be sure to preview the blogs you approach to be sure that the genre,  subject matter etc. makes you a good fit for the blogger.

 

This is just a small sampling of how you can launch a really creative marketing effort at virtually no cost other than your time and effort. New Age authors not only have a level playing field in the publishing arena but also in the book marketing arena. The more you are  willing to explore creative marketing techniques the more likely you are to find a warm and embracing audience for your work.

 

(I originally wrote this article as a guest post for: JOAN REEVES aka SlingWords. I wanted to make sure these tips were also available to you.).


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Dec 4, 2011 - Amazon Sales Tips, author meet and greet, bestseller book program, book marketing, free book promotion, marketing tips, networking tips, relationship marketing    Comments Off on Book Marketing Tips: Promote Your Books for FREE with Amazon Author Central

Book Marketing Tips: Promote Your Books for FREE with Amazon Author Central

Many new authors fail to take advantage of all of the FREE resources that are available to help them to promote their books. I usually see two mistakes here though. Either an author fails to create a FREE “get to know the author” page on Amazon OR an author mistakenly assumes that this resource fulfills the need to have an author website. If you are an author with no website and JUST an Amazon Author Central page, we will help you in another post. Here we will strongly encourage that EVERY AUTHOR uses this valuable FREE resource.

What makes this resource so valuable is that it is at the POINT of SALE. Imagine someone in the book store and they are trying to choose between two books that appear to be equally sufficient to meet their interest or need. So how will they decide which one to choose? Now imagine that they could push a button and have the author talk to them to help them understand more about how their book delivers. WOW! That’s huge. If only one author is available to give this insight then guess what book gets bought?

Now this is basicly what happens virtually on Amazon every day. There are millions of books to choose from. And there could easily be hundreds (or thousands) on one topic of interest. But with a simple click on the author’s name the reader (buyer) can virtually “connect” with the author’s picture, videos, blog feed, and other social marketing links. So without any real effort on your part…..you can virtually be there “in the store” helping the customers who take a peek at your book to get to know and trust you and  to know why they should buy it.

AND THIS IS AVAILABLE FOR FREE!

So if you haven’t done this yet, go to AMAZON AUTHOR CENTRAL and get your Author page set up. Explore all of the ways that you can share a virtual “piece of you” with the person you are trying to help or entertain.

 

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